Digital Marketing Specialist

2 - 3 Years
Chennai

Job Description

Roles and responsibilities 

Job Profile -
The role involves working across different performance marketing channels like Search, Social Media & Mobile App with a view to driving New User Acquisitions and sales conversion

Formulate and institutionalize best practices for ROI measurement and optimization across marketing channels.
Implement SEO ( On page & Off page ) strategies to increase traffic and rankings.
Develop statistical models to support marketing efforts such as customer segmentation acquisition and retention.
Develop statistical testing programs to measure and improve on-going performance of marketing campaigns.
Apply appropriate techniques such as exploratory data analysis regression bootstrapping trees cluster analysis survival analysis and so on
Collaborating with internal stakeholders like IT, Product Development, development and implementation of digital solutions
Plan, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and OKRs)
Digital Media Strategy Planning & Execution
Review competitors, industry trends and analyze the market behavior.
Good presentation & analytical Skills.
You will strategize in maximizing our brand value and promote content for the website/app SEO, blog, press releases, and media articles

Required Candidate profile

Good Interpersonal Skills, Good in communication, Team player

Salary: INR 2,50,000 - 4,25,000 PA.

Industry:Advertising / PR / MR / Event Management

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Online/Digital Marketing

Role:Search Engine Optimisation /SEO Specialist

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

PG:Post Graduation Not Required

Company Profile

Astroved.com Pvt Ltd

Astroved is a fast-growing consumer internet company focused on bringing Vedic Astrological content and services to consumers worldwide. We incorporate ancient wisdom into modern applications to improve our customers' lives. Offerings include a wide range of predictive services in the areas of health, wealth/finance, career, relationship and other life matters, as well as a full array of traditional remedial services.

We aim to transform our members' lives by developing top tier, scientifically validated astrology and Vedic-based services and applications to address the problems with which one struggles. Key to this is establishing research and development initiatives and building B2B partnerships and alliances with synergistic institutions.

Founded in 2001 by visionary founder Dr. Baskaran Pillai, Astroved has a strong team with domain expertise in the astrology arena, a talented technical staff and management presence in both the U.S. and India.

With loyal customers in U.S., Europe, Asia and India, Astroved has already attained global market presence. Astroved has an active list of over 200,000 customers worldwide and access to over 3M engaged consumers through Dr. Pillai's presence on YouTube and other media.

Unlike many internet-based astrology companies, Astroved is already profitable and generating cash. Poised for next phase of growth.
View Contact Details+

Recruiter Name:Mrs.Chitra

Contact Company:Astroved.com Pvt Ltd

Telephone:044-43419898

Website:http://www.astroved.com