Roles and Responsibilities
Description: The Marketing Coordinator is responsible for organizing and monitoring Pillai Centers marketing projects and coordinating the team efforts to drive projects to completion. The coordinator will act as a liaison between the email marketing, social media, and management teams.
Responsibilities: The Marketing Coordinator will be responsible for coordinating the following types of projects and tasks:
- Launches: (our preset campaigns that align with our yearly programs and timely events.)
Creating marketing documentation that contains all the pertinent information for the teachers, writers, and social media team.
Work with the social media and email team to ensure marketing campaigns are in line with the timelines provided
Reviewing and QA processes to ensure that content that is posted is accurate
(1st review before distribution, Manager review & Leadership review and proof reading)
Coordinate with teachers to ensure they know what calls they are hosting and what they are promoting on those calls
Place Weekly Marketing call and send Marketing notes to all team members
- Events: This includes virtual and in-person events by a teacher or Dr. Pillai
Informing the relevant departments of an upcoming event
Provide visibility to the Manager what is being done and re-assign as needed.
Work with the teachers/hosts to get dates, times, and topics
Work with the social media team to have events posted on social media platforms
Working with designers to get banners for cross-posting in emails, on-site, and social media
Working with the video and transcription teams to prepare the video and handle video aftercare
- Email Marketing: These are our daily emails sent to our customer base.
Obtain and maintain approved email schedule of a minimum of 2 weeks out from management weekly.
Assign emails to writers, proofers, designers, and approvers.
Proactively follow up on emails at every stage to maintain a minimum of a 2-week lead time
Review content for consistency, grammar, correct links, and sending through Infusionsoft
Sending weekly report to the reporting manager
Tracking time weekly
Monitor and update Zoho (PM software) to properly track tasks and projects
Frequent calls with management to stay apprised of the current status of all marketing efforts
Communicate with all relevant departments to ensure they are on the right track with timing and creation of marketing materials.
- Overall Responsibilities
Identify opportunities to adjust and revise work processes in order to increase efficiency
Provide daily communications to ensure that staff is aware of looming deadlines.
Prepare daily priority lists and weekly project status reports
Regularly track and update project statuses
Develop work schedules for various departments to ensure projects and processes are on schedule
Communicate potential problems to project teams and recommend solutions
Inform project teams of any updates and changes as and when they occur
Desired Candidate Profile
We would like the Marketing Coordinator to possess or obtain the following skills:
- Ability to work in high pressure environment
- Quality control and review
- Effective communication
- Time management
- Organization of their and team’s tasks
- Ability to multitask
- Experience in using
- Communicate effectively – must communicate with managers when something is needed and when tasks are not on track with proper updates.
- Wise time management - spend time on the tasks assigned vs other people’s tasks
- Creative problem solving - propose solutions to issues proactively when seeking
- Accept responsibility if/when needed and always look for ways to correct and improve.
Perks and Benefits
Salary: 3,50,000 - 4,00,000 P.A.
Industry:IT Services & Consulting
Employment Type:Full Time, Permanent
UG:Any Graduate in Any Specialization
PG:Any Postgraduate in Any Specialization
Astroved.com Pvt Ltd
Astroved is a fast-growing consumer internet company focused on bringing Vedic Astrological content and services to consumers worldwide. We incorporate ancient wisdom into modern applications to improve our customers lives. Offerings include a wide range of predictive services in the areas of health, wealth/finance, career, relationship and other life matters, as well as a full array of traditional remedial services.
We aim to transform our members’ lives by developing top tier, scientifically validated astrology and Vedic-based services and applications to address the problems with which one struggles. Key to this is establishing research and development initiatives and building B2B partnerships and alliances with synergistic institutions.
Founded in 2001 by visionary founder Dr. Baskaran Pillai, Astroved has a strong team with domain expertise in the astrology arena, a talented technical staff and management presence in both the U.S. and India.
With loyal customers in U.S., Europe, Asia and India, Astroved has already attained global market presence. Astroved has an active list of over 200,000 customers worldwide and access to over 3M engaged consumers through Dr. Pillai’s presence on YouTube and other media.
Unlike many internet-based astrology companies, Astroved is already profitable and generating cash. Poised for next phase of growth.
Contact Company:Astroved.com Pvt Ltd
Address:SP 75,Sidco Industrial Estate,Ambattur, Chennai, Tamilnadu, India