Ads Specialist

From 2 to 7 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

The Pillai Center is seeking a paid advertising marketer. You will be responsible for driving growth of our business by managing, optimizing, and further developing our ad portfolio. Youll research search terms to understand customer intentions while they shop with us. Your creative insights and strategic initiatives in paid search will further our mission to build the most personalized shopping experience possible.

You love paid search, data, and learning about customer intentions. You are someone who is passionate about problem solving - for yourself and for customers. You employ your analytical and curious mind to explore data in search of ever-better ways to connect people to solutions. Youre interested in understanding the complex journey of purchasing a product for each customer, from how a customer might conduct product research, to product comparisons, to how paid search can have the maximum impact on this journey. You're interested in identifying new, meaningful data points and creating reports to communicate those points.


Duties

  • Manage the day-to-day aspects of advertising campaigns, including writing ad copy or working with our in house copywriter, testing, bid management, and keyword research
  • Create, test, and report on ad creatives within campaigns
  • Stay current on paid search trends and assess potential new opportunities
  • Quickly and profitably grow spend across new campaigns to meet ROI goals
  • Creatively collaborate with web team to ensure we deliver exceptional customer experiences via ad landing pages
  • Support data analysis, search query research, and development of ad reporting
  • Collaborate actively with the rest of the team and create new processes to optimize existing operations
  • Suggest budgets
  • Actively measure and execute A/B split testing to ensure optimal campaign performance
  • Set up and oversee conversion tracking and retargeting pixels

Desired Candidate Profile

  • Experience with Facebook & Instagram Ads, Youtube Ads and Google Analytics
  • Google Adwords & Pinterest Ads, is a plus but not required.
  • Ability to review data, conduct experiments, analyze results, and provide recommended next steps
  • Proficiency with Google Workspace: Gmail, Drive, Meet, Calendar, Chat, Docs, Sheets, Slides, etc.
  • Working Knowledge of Google AdWords, Analytics, Ad Manager, Data Studio, Trends and Tag Manager preferred
  • Must possess excellent interpersonal and communication skills, including written and verbal
  • Confidently present information in a clear, concise and easy-to-understand manner
  • Ability to distill data and metrics into actionable insights that support clear recommendations
  • Excellent organizational and time management skills to work comfortably in a deadline-driven environment
  • Possess a positive, solution-oriented attitude with a keen eye for process and product improvements

Perks and Benefits



Role:Social Media Consultant

Salary: Not Disclosed by Recruiter

Industry:Miscellaneous

Functional Area:Consulting

Role Category:Other Consulting

Employment Type:Full Time, Permanent

Education

UG:Graduation Not Required

Company Profile

Astroved.com

The Pillai Center for MindScience is a spiritual educational company geared toward enhancing human intelligence and positively transforming every aspect of life. The Pillai Center offers courses on human development particularly in the areas of health, prosperity, relationship and spiritual evolution.

Company Info
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Contact Company:Astroved.com

Address:SP 75,,,Sidco Industrial Estate,Ambattur, Chennai, Tamilnadu, India